Secret Affairs Concept

Dirty Laundry Vineyard

This was just concept label for Dirty Laundry's Vineyard's new white blend, Secret Affairs. The label is a man's shirt collar wrapped around the bottle and imprinted with thermochromic ink to show a lipstick smudge when the wine is chilled to optimum temperature.

As a release promo, restaurants and bars would serve the wine with a special napkin, with the phone number leading the more daring drinkers to a recorded message with the tasting notes and other info..