'The Choice' was a digital campaign with PIN-on-pack activation that allowed Sleeman fans to make a simple choice - accept a free money clip, or give it up completely for the chance at something bigger. The result was an interactive card matching game that users could play every time they got a new PIN. It tapped into the brand's core values of being 'notoriously good', their risk taking histories with bootlegging, and just being generally badass. We connected with Triumph Motorcycle to give away 4 'Street Twin' bikes, but also thousands of other Sleeman branded items including fridges, barbeques, headphones, and clothing.  

BRAND

Sleeman Brewing

 

PROJECT

The Choice

ROLE

Art Direction

Design

Packaging

AGENCY

Noise Digital

CREATIVE DIRECTOR

Brian Krenzer

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