Located in Penticton,BC, Salty's Beach House is an iconic Okanagan restuarant that was in need of a facelift. Transitioning from their their existing 'pirate' theme, I went with a feel that nautical, but with a vintage-modern vibe. The branding makes extensive use of 19th century illustrations and cheeky copy, with bold colours and type extending to the secondary print and social media creative. The food menu backings used custom cut Baltic-birch, and the drink menus were hand crafted by a Vancouver leather worker. I also was commisioned to produce custom signage, that made I made from reclaimed wood beams and CNC brass details.
Since taking over their social media a year ago, I have tripled their followings – Check their feed here