Black Cellar Wines

 

Black Cellar had been an existing brand for many years before this project started, and needed to keep pace with competitors in a growing, crowded category. Working with the agency KBS Canada, the challenge was to communicate 'craftsmanship' , look premium, and stand out on store shelves. Aimed at gaining a millennial following, the new brand also needed to retain the existing customer base as well.

The outcome was a very bold and dark brand that allowed for mysterious narratives surrounding the 'cellar' – where its winemakers work to create unique, numbered blends of exceptional character. The concept images featured here differ slightly from the final labels and use different printing processes.  

CLIENT

Black Cellar  

Andrew Peller Ltd

 

AGENCY

KBS Canada 

 

ROLE

Branding

Art Direction 

Package Design 

 

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