Most of the time, I believe that the research is the idea, and that every project is an opportunity to discover something new about your business.
Starting from research and funnelling down through my creative process, I help businesses drive results and focus their vision, while staying consistent and relevant.
After completing a degree at OCAD for industrial design in 2010, I started working in communications and moving towards helping people with creative strategy. I am excited by diverse projects that cross between 2d and 3d disciplines, and have been working across branding, packaging, creative strategy and digital.
I love to execute big-picture thinking and bring brand stories to life — but I also love the details that make good user experiences into great ones. I'm currently based in Toronto, but can occasionally be found in Vancouver and the Okanagan Valley.